It’s no secret that Apple makes some of the best tech out there, from laptops to headphones. The AirPods 4 are no exception — and it’s easy to see why. Between the compact design and impressive audio quality, there’s a lot to like. But if we were going to come up with one negative, it would have to be the price, which is a common negative among Apple products. AirPods 4 normally start at $129, but the good news is that there are sometimes deals that slash that price considerably. Some retailers are currently offering some notable discounts — but you’ll need to act fast because there’s no guarantee they’ll last for long.
In his full review of the AirPods 4, CNET’s audio expert David Carnoy notes that in both models (with and without active noise cancellation), “the sound is a little cleaner (improved treble), and you get a bit more bass, so there’s a touch more depth and fullness.” He also says that the high-end AirPods 4 are the first open earbuds he’s tried that have “active noise canceling that actually works.”
If you’re ready to buy the new AirPods 4, we’ve collected all the best available deals. Read on for everything you need to know about ordering them, as well as all the details and deals for new versions of the AirPods Max headphones.
Looking for deals on other new Apple devices? We’re rounding up the best iPhone 17 and Apple Watch Series 11 deals, too.
Best AirPods 4 deals
We’ll be updating the list below with all the best AirPods 4 deals across all major retailers.
Target isn’t offering any direct discounts, but you’ll instantly save 5% if you make the purchase with your Target Circle card.*
You can order the AirPods 4 and AirPods 4 with ANC from the Apple Store. You can also get free engraving when you order your AirPods 4 from the Apple Store. Plus, Apple will give you three free months of Apple Music with your purchase, if you’re a new or returning subscriber.
Apple likely won’t discount the AirPods 4, but you can pay in installments if that’s better for your budget. You’ll get 3% cash back if you pay using your Apple Card.*
Best Buy isn’t offering any discounts on either the standard or ANC AirPods 4. However, Best Buy has a trade-in program where you can save by handing over your old headphones and earbuds. Pairs from Apple, Bose, Sony and tons of other brands are all accepted. Plus, you’ll also get three free months of Apple Music and Apple Fitness along with two free months of Apple TV.
You can order the AirPods 4 from B&H with the ANC version offering a $20 savings. The non-ANC version is available with a less notable $15 discount. B&H also offers a neat way to save on sales tax with its house-branded B&H Payboo Credit Card* — it gives you the sales tax as cash back.
When did the new AirPods 4 launch?
The AirPods 4 launched on Sept. 20, 2024. Both models of the AirPods 4 are available at Apple stores and other retailers.
How much do AirPods 4 cost?
There are two versions of Apple’s fourth-gen AirPods, each with a different price. Here’s how US pricing looks for the new buds:
- AirPods 4: $129
- AirPods 4 with ANC: $179
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In addition to the new AirPods 4, Apple also has announced that it has updated its high-end AirPods Max lineup. The new version includes USB-C charging, an H2 chip and comes in new colors, including midnight, blue, purple, orange and starlight. You can now order the updated AirPods Max here.
Not interested in the latest model? Our roundup of the best AirPods deals includes sales on the AirPods Pro, AirPods Max, third-gen AirPods and more.
*All information about the Apple Card, B&H Payboo Credit Card, Target Circle Card and Adorama Edge Credit Card has been collected independently by CNET and has not been reviewed by the issuer.

