SAP aligns commerce data for AI personalisation
SAP aligns fragmented commerce data structures to enable operational AI personalisation at the execution layer....
customer experience
SAP and Google Cloud deploy agentic commerce architecture
SAP and Google Cloud are deploying agentic commerce architecture to automate multi-agent marketing and retail...
Amazon launches Alexa for Shopping as Rufus moves behind the scenes
Amazon has introduced Alexa for Shopping, combining its Rufus shopping chatbot with Alexa+ across its...
AI use surges at Travelers as call centre roles reduce
Mid-January saw insurance company, Travelers, announce a new deal that empowers 10,000 engineers and data...